In the earlier bloggle which have been done before, we have learned the unique value of the crowdfunding and its definition. In this bloggle, we try to sort out 5 ways to learn “the Nuts and Bolts” of crowdfunding.
1. Look at successful crowdfunding campaigns.
Take a seat, study and see how a successful crowdfunding campaign has done with their project. Look at the successful crowdfunding project such as Pebble Time and Coolest Cooler which both campaigns could raise funds up to a million of dollars with reward crowdfunding campaign.
2. Look at unsuccessful crowdfunding campaigns and see what went wrong.
There are plenty of unsuccessful crowdfunding campaigns on the Kickstarter, Indiegogo and other crowdfunding platforms where you can learn the failure from. In most cases, you will see that they did not market at all, the biggest mistake a crowdfunding campaign can make. Do some research, and don’t make the same mistakes.
3. Learn from marketing experts.
Crowdfunding is all about marketing. If you know how to market your business or your product, you know how to drive traffic to a crowdfunding campaign. Try to learn from people like Gary Vaynerchuk and Seth Godin who have large amounts of great material available online and try to implement!
4. Attend a crowdfunding conference.
One of the best methods to learn about crowdfunding is to attend a crowdfunding conference. One such event is The Global Crowdfunding Convention in Las Vegas run by crowdfunding pioneer and top expert Ruth Hedges who puts on a multi-day event that covers all aspects of the crowdfunding.
5. Learn how to make a compelling video.
A great crowdfunding video enhances your chances of success. A terrible video practically guarantees failure and learn how to tell your story with passion, explain your campaign, and most importantly, how to ask for either a donation or investment. The “ask” is an incredibly important part of every crowdfunding campaign, and one all-too-often missing — particularly from failed campaigns.